About

The visual identity was heavily influenced by the raw, gritty essence of the grunge music scene, balancing chaos and creativity. The project was focused on emotion and the idea of a mouth – talking – screaming – capturing the passion, angst, and raw emotion.

A significant portion of the project involved developing assets for social media platforms, where the label's identity could be amplified and reach a wider audience. Each asset was designed to be as visually striking and impactful as the music itself, they include: dynamic templates for artist announcements, album releases, tour dates, and behind-the-scenes content.